ORIGIN STORY

SINCLAIR WATCHES WAS OFFICIALLY FOUNDED IN 2024, THOUGH ITS ROOTS TRACE BACK TO 2022 WHEN A SIMPLE EXPERIMENT TURNED INTO A CREATIVE OBSESSION.

FOUNDER ANDY SINCLAIR HAD ALWAYS BEEN DRAWN TO DESIGN — SKETCHING COMICS, PAINTING GRAFFITI, CUSTOMIZING AIR JORDANS, AND BUILDING SHOW CARS WITH HIS FATHER. FROM AN EARLY AGE, HE WAS FASCINATED BY HOW PEOPLE COULD TRANSFORM SOMETHING ORDINARY INTO A PERSONAL STATEMENT OF IDENTITY. LOWRIDERS AT CAR SHOWS, PAINTED SNEAKERS, EVEN COCKTAIL CULTURE BEHIND THE BAR — IT WAS ALWAYS ABOUT CUSTOMIZATION, STORYTELLING, AND SELF-EXPRESSION.

THAT PERSPECTIVE CARRIED INTO WATCHES WHEN ANDY PICKED UP HIS FIRST WATCH TO MODIFY. HE EXCITEDLY DISASSEMBLED THE WATCH, REPLACING THE DIAL, HANDS, CRYSTAL AND CROWN UNTIL THE WATCH BECAME SOMETHING ENTIRELY NEW — THE DREAM WATCH HE ENVISIONED.

WEARING IT TO HIS JOB AT A RESTAURANT IN BEVERLY HILLS, GUESTS AND COLLEAGUES NOTICED. COMPLIMENTS QUICKLY TURNED INTO REQUESTS, AND BEFORE LONG, ANDY WAS CREATING BESPOKE WATCHES FOR CLIENTS — EACH ONE DIFFERENT, EACH ONE PERSONAL. FROM COMIC-BOOK COLLAGE DIALS TO FLOWER-PETAL DESIGNS, HE PUSHED THE LIMITS OF WHAT A WATCH COULD BE.

BY 2025, SINCLAIR WATCHES HAD EVOLVED INTO A DEDICATED WORKSHOP IN LOS ANGELES, BUILDING ONE-OF-ONE COMMISSIONS AND LIMITED RUNS BY HAND. IN JUST UNDER TWO YEARS, HE HAS COMPLETED NUMEROUS BESPOKE COMMISSIONS, WITH DEMAND GROWING BY WORD OF MOUTH FROM ONE COLLECTOR TO ANOTHER. EVERY WATCH CARRIES THE SPIRIT OF ANDY’S JOURNEY — INDEPENDENT, ARTISTIC AND ROOTED IN THE CULTURE OF SOUTHERN CALIFORNIA.

SINCLAIR WATCHES WAS BORN FROM THE BELIEF THAT WATCHES ARE MORE THAN TOOLS — THEY'RE A REFLECTION OF WHO YOU ARE, WHERE YOU'VE BEEN + WHERE YOU'RE HEADED.